Search Results for Sofina Jain

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Pharmaceutical Marketing via Social Media By Sofina Jain, RAC - Published 12 January 2016

This article discusses the ongoing effort by the pharmaceutical industry to use social media as a marketing tool. It presents benefits and limitations of using this form of media and describes recent progress in public communication.

Categories: Features, US, FDA, Advertising and Promotion, Communication, Drugs

Tags: Social Media, IMS Health Social Media Engagement Index

Emerging Pharmaceutical Markets: Industry Challenges By Sofina Jain, RAC - Published 06 August 2013

Emerging pharmaceutical markets will account for 30% of global spending in 2016. With growing economies, big patient pools, increasing numbers of patients with chronic diseases and regulatory bodies motivated to bring new medicines to market, these countries could be the oasis that pharmaceutical giants need amid a growing desert of drugs going off-patent and increasing generic competition in mature markets like the US and Europe.