Program Agenda

New products are a critical growth lever; few things can drive as much top-line and bottom-line growth as a strong new products introduction.  However, new products are also expensive, time-consuming and usually unsuccessful. Developing a clear new product strategy, which includes a clear understanding of the regulatory challenges raised by the product, is one of the most important ways you can improve your odds of success. In this session, we will review the seven keys to a strong new product strategy, and evaluate the strategic options for launching new products into established and emerging categories. After discussing the concepts, we will break into teams to apply the concepts to a case.

In today's business world, organizations and individuals increasingly find themselves as the targets of aggressive legal actions, unanticipated media coverage and social pressure. The speed with which information spreads can turn what originally were challenges into crisis situations. Managing such situations demands swift and decisive action. Organizations and their leaders must be prepared to anticipate, recognize and manage rapidly changing strategic environments. During this module, a faculty member will challenge the prevailing view of crises as mere public relations or communications issues. Case studies and crisis simulation exercises balance the theoretical and conceptual frameworks and help you improve your strategic thinking as well as your team management and communication skills in high-stress situations.

In this session, we will seek to identify, again in an highly interactive manner, appropriate responses to surmount the managerial and strategic challenges facing you as a regulatory professional and the profession as a whole to enable the true skill-set of a regulatory professional to be realized and leadership opportunities seized.

This module looks at disputes and organizational (or interpersonal) conflicts and how they can negatively impact an organization. It also reviews how active engagement can be used to resolve these disputes.  Further, mediation is discussed in the class.  Exercises are used to have participants experience techniques which can lead the disputing parties to successful resolution of the issues causing the conflict.