Latest News
|
13 May 2013
0 Likes 
The US Food and Drug Administration (FDA) has announced that it plans to move forward with a proposed study on direct-to-consumer (DTC) advertising first announced in August 2012 regarding the use of
Read More...
Latest News
|
18 April 2013
0 Likes
The US Food and Drug Administration (FDA) will move forward with a survey of healthcare professionals regarding their opinions and perceptions about prescription drug promotion after receiving
Read More...
Latest News
|
13 March 2013
1 Likes
If pharmaceutical and medical device companies are eagerly awaiting the US Food and Drug Administration's (FDA) social media guidance for promoting their products using social networks like Twitter
Read More...
Latest News
|
8 March 2013
1 Likes
US regulators are preparing to reorganize the Office of Prescription Drug Promotion (OPDP), the first major change to the office since its promotion to a super office and a name change from the
Read More...
Latest News
|
20 February 2013
0 Likes
"The code is more what you'd call 'guidelines' than actual rules," quipped actor Geoffrey Rush in the 2003 blockbuster, "Pirates of the Caribbean," referring to an oft-broken and morally flexible
Read More...
Latest News
|
30 January 2013
1 Likes
The US Food and Drug Administration (FDA) has issued a rare multi-agency warning letter to a marketer of a product claiming to give patients protection against the influenza virus.The letter, sent on
Read More...
Latest News
|
15 October 2012
0 Likes
The US Food and Drug Administration's (FDA) Office of Prescription Drug Promotion (OPDP) has issued an untitled letter to Genentech over marketing materials used to promote its drug Tarceva
Read More...
Latest News
|
10 October 2012
0 Likes
The US Food and Drug Administration (FDA) is preparing to conduct a survey of prescribing healthcare professionals regarding their assessment of promotional advertising generated by the pharmaceutical
Read More...
Latest News
|
12 September 2012
0 Likes
Advertisements for over-the-counter (OTC) pharmaceutical products routinely discount the risks associated with a product instead of presenting the same “fair balance” approach mandated for
Read More...
Latest News
|
22 August 2012
0 Likes
Regulators at the US Food and Drug Administration (FDA) are planning to conduct a study on consumers’ understanding of composite endpoint scores used in direct-to-consumer (DTC) advertising.Composite
Read More...