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  • UK's NICE Clears Innovative Blood Pressure Device for NHS Use

    The UK's cost containment agency, the National Institute for Health and Clinical Excellence (NICE), has cleared an innovative new blood pressure device that can detect atrial fibrillation (AF) for use by the National Health Service (NHS), according to a new  medical technologies guidance issued on 16 January 2013. The guidance notes that using the WatchBP Home A device could increase the detection rate of AF, which would allow preventative treatment to be given to ...
  • FDA Releases Study on Major Statements in DTC Advertising, Reopens Comment Period on Proposed DTC Regulation

    The US Food and Drug Administration (FDA) released the results of a new study on 27 January that explores the impact of distraction on a consumer's understanding of important information in direct-to-consumer (DTC) television advertising. The study , Experimental Evaluation of the Impact of Distraction on Consumer Understanding of Risk and Benefit Information in Direct-to-Consumer Prescription Drug Television Advertisements , was conducted in response to a proposed...