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    FDA Cracks Down on Companies Using Search Engine Promotion Tactics

    The US Food and Drug Administration (FDA) and Federal Trade Commission (FTC) are cracking down on three alleged marketers of unproven Ebola treatments by using an unusual tactic: Cracking down on their use of search engine marketing tactics. Background In Warning Letters issued on 24 November 2014, FDA and FTC chided three companies for the improper use of "metatags"—a type of machine-readable language intended to be used by search engines. For example, if a website wa...