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    Boehringer Ingelheim Warns MHRA of Reckitt Benckiser’s Misleading TV Advertisement

    It’s well known that competition among pharmaceutical companies is fierce, and a misstep, usually in a clinical trial, can result in millions, if not billions of dollars lost. And now a glimpse of that competition is boiling over into the realm of television advertising. In a case from April, made public by the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) on Monday, Boehringer Ingelheim called on the MHRA to pull a television advertisement for Reckitt ...