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  • Feature ArticlesFeature Articles

    The role of metrics in regulatory advertising and promotion

    Metrics can provide valuable information about business operations and, if used appropriately, can provide insight into key process efficiencies and challenges. This article discusses the role of metrics in regulatory advertising and promotion and how they can be used to increase efficiencies for the promotional review process.   Introduction The review of promotional materials and their associated processes may vary through a content’s lifecycle, from conception t...