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    The Brave new World of Social Media: Regulatory Perspective on Hashtags and Facebook Messenger

    This article discusses the emergence of social media for use in pharmaceutical advertising and promotion. The authors cover what “hashtags” mean, how they function, their uses and potential misuses and provide results of their investigation into how pharmaceutical companies using the social media platform “Facebook Messenger” respond to consumer questions received through social media. They conclude that the pharmaceutical industry and regulatory professionals should use s...