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    Medical Product Communications Consistent With FDA-Required Labeling Draft Guidance: Navigating the Gray Zone

    This article discusses the changing landscape for promotional review regarding the shift in evidentiary standards introduced in the 2017 Draft Guidance. It also highlights industry perspectives for consideration to companies looking to apply the principles outlined in the Draft Guidance or in preview to what could be addressed in a future revision. Introduction Regulatory advertising and promotion professionals are accustomed to working amidst ambiguity or in the gray...