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  • Feature ArticlesFeature Articles

    Applying FDA’s Rules in the new World of Online Marketing and Crowdfunding

    This article provides an overview of US Food and Drug Administration (FDA) authority, regulations and policies regarding promotion of medical devices through websites and social media. The principles discussed generally apply to promotion of pharmaceutical products also. The author discusses internet and social media marketing and online preapproval communications, specifically addressing “crowdfunding” and where FDA may focus its enforcement activity in this newer context...