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    Book Excerpt: FDA Requirements for Prescription Drug Promotion

    RAPS has just published FDA Requirements for Prescription Drug Promotion, written by John Driscoll, an industry veteran who is now a consultant specializing in drug promotion and labeling. In keeping with the September Regulatory Focus theme of advertising, promotion and labeling, following is "Chapter 1 Prescription Drug Labeling," from the book. For more information on the book and the author, see the i nterview with Driscoll in Under RAPS . Introduction Understandi...