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    US social media promotion violation trends in a postguidance era

    Social media platforms have enabled prescription drug and biologic industry sponsors (market application holders) to engage more actively with a broader range of consumers and healthcare professionals and have become an integral part of an effective marketing campaign strategy. This article discusses compliance violations cited for social media direct-to-consumer advertisements (DTCAs) as listed in warning and notice of violation (NoV) letters issued by the US Food and Dru...