• Feature ArticlesFeature Articles

    The Path Less Followed - Submission Guidance for Responsive Design Websites

    This article recommends an operational path forward for streamlining the development and review of "responsive design" websites for pharmaceutical products promotion. Introduction It is no secret. The Internet has become the first stop for adults seeking health-related information. 1 At the beginning of the Internet revolution, prospective patients were limited to getting their information on desktop terminals.  As Internet accessibility expanded into mobile devices,...
  • Feature ArticlesFeature Articles

    Evolution of Advertising and Promotion Review Systems

    This article addresses the evolution of review systems used for advertising and promotion materials. Promotional review and approval, at its root, is designed to ensure all marketing and sales materials for pharmaceuticals are compliant with established legal, regulatory and medical standards, as well as company policies and procedures. Pharmaceutical companies employ cross-functional teams applying standard principles of education and training and good judgment to eva...