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    A marathon, not a sprint: Ad promo training considerations

    This article discusses a three-step approach to providing regular and ongoing advertising and promotion (ad promo) training to maximize efficiencies and elevate the review experience for cross-functional team members. The authors provide considerations for optimizing training and provide resources for use at each stage of the process.   Keywords – ad promo training resources, MLR training, PRC training   Introduction Pharmaceutical companies strive to stre...