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    Using Social Media to Promote FDA-Regulated Products - A Balanced Approach is Best

    This article shares some of the current thinking on best practice uses of social media in promoting FDA-regulated products. In today's world, the use of social media in pre- and post-marketing activities for FDA-regulated products must be considered and utilized carefully. Appropriate social media use will help to ensure patient safety by disseminating accurate and complete information about a product and/or health condition, and in doing so, it will meet the requireme...