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    Bold thinking and flexibility for marketing application preparation

    My experience over the past decade managing the timelines of the marketing application preparation process has taught me two main lessons. First, no two marketing applications (NDA, BLA, NDS, MAA, etc.) projects are the same. Second, all marketing application projects can benefit from the same set of three guiding principles. Before you begin your next marketing application project, consider carefully whether you have covered these three critical bases for a succe...