On-demand

Argumentation and Persuasion for Regulatory Professionals

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Sponsored by: ECG Healthcare

Data is not always enough – effective persuasion requires a combination of logic and emotion supported by facts. Whether it is an internal or external presentation or conversation, this webcast will teach participants how to reach their audiences more effectively. Participants will learn to utilize structures to think through argumentation as well as implement persuasive emotive levers to connect with an audience.

Learning Levels

Intermediate: Content is designed based upon the assumption that individuals have basic knowledge of the topic(s) and/or demonstrated competence related to the topic(s). Higher-level concepts are introduced during lectures; exercises requiring synthesis and/or application of concepts are incorporated into the activity. 

Advanced: Content is designed for individuals who are well-versed in most, if not all, concepts associated with the topic(s). Activities place a high concentration on analysis and application of concepts or demonstration of competencies through exercises such as case studies, scenario building, and group projects. A high level of participation is expected from each attendee.

Learning Objectives

Upon the webcast's conclusion, you will be able to:

• Develop argumentation structures more confidently and capably
• Be persuasive in the face of emotions
• Apply techniques to give your audience what they need while accomplishing your goals

 Who should attend

• Regulatory professionals looking to be more persuasive
• Healthcare professionals seeking to achieve communication goals
• People responsible for communicating with health authorities, senior management or development teams

 Speakers

 Frank Carillo, CEO, ECG Inc http://ecghealthcare.com/about/frank-carillo.php