The increased relevance of over-the-counter (OTC) and self-care products to consumers and patients was the impetus for the development of Lifecycle Management Through the Rx-to-OTC Switch, the new, practical reference manual from RAPS.

The availability of OTC medicine provides significant value to the US healthcare system relative to prescription alternatives. The market is expected to grow exponentially over the next several years creating new commercial opportunities for pharmaceutical manufacturers and exposing a need for an easy to understand, practical resource for regulatory professionals who need to plan, manage, and execute a successful switch program.

Through a series of case studies, Lifecycle Management Through the Rx-to-OTC Switch will guide readers through the basic requirements for implementing a switch to increase availability of, access to, and adoption of OTC medications. This comprehensive manual is a must read for anyone involved in or responsible for understanding the regulatory requirements and developmental stages of a successful switch program.

Who should buy this book?

Lifecycle Management Through the Rx-to-OTC Switch: US Considerations and Perspectives to Advance Self-Care was developed for regulatory professionals of all levels, including newcomers and seasoned professionals, ranging from those working in product development and marketing, to those in regulatory affairs. This new book is a valuable resource for any regulatory professional interested in learning about or pursuing a switch.

Also available in an e-book version.