Regulatory Focus™ > News Articles > Focus Forward: Are We Reaching a Tipping Point?

Focus Forward: Are We Reaching a Tipping Point?

Posted 01 March 2008

A few years ago, author Malcolm Gladwell introduced the concept of The Tipping Point1-the moment when an idea, trend or social behavior crosses a threshold, tips and rapidly spreads like an epidemic. While The Tipping Point deals with dramatic change, Gladwell suggests that even the largest-scale changes are the summary of many small-scale events. Of course there is the challenge of recognizing the small events that will have a real impact as well as being able to identify when something is about to tip over.


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