In Focus: Advertising & Promotion

Posted 01 May 2008 | By

All industries that sell goods need to be able to educate potential customers about their products' value. Society expects manufacturers of automobiles, clothing and cleaning products to tout the attributes of their brands. The reaction to drug and medical device promotion is quite different, however. One reason drug and device promotion carries negative connotations is the critical nature of the products themselves. There also is the historical carryover from days of unscrupulous individuals peddling "cures" to the desperately ill-often concoctions that not only held no real promise of relief, but also were harmful to patients.

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