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Posted 01 May 2008
Direct-to-Consumer Advertising (DTCA) has become an accepted reality in the US, where at least three types are regularly used to promote prescription drugs.
"Branded" advertisements promote the drug and its therapeutic effects. "Unbranded" advertisements, a.k.a. "talk to your doctor" advertisements, are used to educate consumers about treatment options that may be available, although the drug remains unnamed. Reminder advertisements simply feature the name of the drug, with no mention of therapeutic claims, diseases or conditions.