RAPS recognizes that the current situation in Ukraine impacts our members and customers on many levels. If you are directly impacted by the current situation in the region and are challenged to meet your deadlines or obligations to RAPS, please reach out to raps@raps.org so that we can defer those challenges. Your health and safety are paramount to us.

Regulatory Focus™ > News Articles > Case Study: Establishing a US Sales Force Through a Strategic Alliance

Case Study: Establishing a US Sales Force Through a Strategic Alliance

Posted 01 August 2008

In October 2007, ProStrakan Group plc, a fast-growing European-based specialty pharmaceutical company, announced its intention to establish its first US sales force through a strategic alliance with NovaQuest. Dr. Wilson Totten, ProStrakan's chief executive, said, "The establishment of a US sales force is a transforming step forward for ProStrakan and is the realization of a long-held ambition. Our own sales force, marketing our own product in the world's largest market, will take ProStrakan onto a new level. The structure of this deal effectively balances out the risk for ProStrakan and enables us to take this important step while retaining our ambition of reaching break-even during 2009."

 

© 2022 Regulatory Affairs Professionals Society.