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Industry, FDA and Academia Collaborate on Fellowship in Regulatory Advertising and Promotion
Posted 01 November 2009 | By
The field of regulatory advertising and promotion requires a strong understanding of US Food and Drug Administration (FDA) regulations for analysis of promotional materials to ensure compliance, provide regulatory guidance and leadership and educate others on new advances in the profession. Many of these skills are not learned directly through professional education. Traditionally, regulatory advertising and promotion professionals have learned these skills on the job. Recognizing the need for formal training, the pharmaceutical companies Johnson & Johnson and Eli Lilly and Company, FDA's Division of Drug Marketing, Advertising, and Communications (DDMAC) and Purdue University collaborated to create the Regulatory Pharmaceutical Fellowship with a focus on prescription drug advertising and promotion.