Laying the Groundwork for Pharmaceutical Companies’ Engagement in Social Media

Posted 01 November 2009 | By

Digital technology has permeated our culture, with the Internet now a leading source of information of all sorts. People have access to a vast array of online libraries, databases and other resources, and can join online communities involving thousands of other people seeking information on, or wishing to discuss, particular topics. Boundaries and limitations of traditional one-way media have given way to forums that allow open exchange, user contributions and participation in an interactive environment.


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