In Focus: Risk/Benefit and Risk Management

| 01 December 2009

Risk management and risk/benefit are critical concepts for the pharmaceutical and device industries. No drug or device is without risk; therefore, our focus in developing and marketing these products should be to understand the risks versus benefits for specific patient populations. In other words, for which patient populations do the potential benefits outweigh the risks? In some cases, this is a decision best made by the patient and physician.


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