It’s the Law: Advertising and Promotion Policies in China, Japan and Singapore

| 01 March 2010

In this age of globalization, various media such as smart phones, satellite TV, the Internet and Internet radio have facilitated the flow and exchange of product advertising across national borders. Faced with the challenge of ensuring truth in advertising and protecting consumer safety, government agencies and nongovernmental organizations have worked hand-in-hand to coordinate efforts in revising policies, developing codes of principles and strengthening enforcement practices germane to advertising and promotion. Despite this, there does not appear to be any initiative for harmonizing advertising standards across regions.


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