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Posted 01 May 2010 | By

No longer just for teens and techies, social media communities such as Facebook, LinkedIn, Twitter and YouTube are proving to have formidable appeal. These platforms are being adopted at exponential rates by consumers affectionately labeled "Early Boomers" and "Gen-Xers." Businesses have also caught on to the power of social media to monitor, join or even create online communities and conversations related to their products and services.

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