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Regulatory Focus™ > News Articles > Focus Forward: Changing When Change Seems Impossible

Focus Forward: Changing When Change Seems Impossible

Posted 01 October 2011

It seems very appropriate that 2011 RAPS: The Regulatory Convergence will open with a keynote presentation by Dan Heath, co-author of Switch: How to Change Things When Change Is Hard. The authors present the concept of our emotional mind versus our rational mind. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine.


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