Welcome to our new website! If this is the first time you are logging in on the new site, you will need to reset your password. Please contact us at email@example.com if you need assistance.
Your membership opens the door to free learning resources on demand. Check out the Member Knowledge Center for free webcasts, publications and online courses.
Hear from leaders around the globe as they share insights about their experiences and lessons learned throughout their certification journey.
RAPS recognizes that the current situation in Ukraine impacts our members and customers on many levels. If you are directly impacted by the current situation in the region and are challenged to meet your deadlines or obligations to RAPS, please reach out to firstname.lastname@example.org so that we can defer those challenges. Your health and safety are paramount to us.
Posted 23 January 2012
A British Surgeons group is calling for the cessation of cosmetic surgery advertising in light of what it sees as "marketing gimmicks" that lead to unsafe and unnecessary surgeries.
The President of the British Association of Aesthetic Plastic Surgeons (BAAPS), Fazel Fatah told BBC news that "the many aggressive marketing gimmicks [not] only trivialize surgery but endanger the patient."
Fatah further noted that patients are victim to "unrealistic expectations", "crass competition" and marketing offers such as two-for-one coupons.
As a result of those concerns, the group is calling for increased regulation of the industry including the cessation of all advertising. The group is hoping that the UK Poly Implant Prothese (PIP) inquiry currently being led by Prof. Sir Bruce Keough will provide an opening for the regulation.
BAAPS is also calling for the re-establishment of an implant register, the reclassification of dermal dillers as medicines and revalidation and mystery shopping in CE marking.
The cosmetic surgery industry has pushed back, acknowledging that some advertising has reached "inappropriate" levels, but that a total ban on cosmetic surgery advertising is unnecessary. Banning advertisements that provide economic incentives to consumers might be an area of mutual agreement, said Sally Taber of Independent Healthcare Advisory Services, an organization that advocates on behalf of the cosmetic surgery industry.
Tags: Ban, Cosmetic Surgery, Cosmetic, BAAPS, Bruce Keough, Britain, Latest News, UK, NHS, regulation, advertising
Regulatory Focus newsletters
All the biggest regulatory news and happenings.