MHRA Publishes New Edition of 'Blue Guide' on Medicinal Advertising, Promotion
Posted 03 April 2012 | By
The Medicines and Healthcare products Regulatory Agency (MHRA) 3 April announced 3 April it has published a draft of the third edition of its Blue Guide-a guide to the advertising and promotion of medicines in the UK.
"This new edition updates our guidance on advertising medicines in a number of areas, including providing information before the grant of a marketing authorisation and using digital communications," writes MHRA on its website. "We have extended the introductory chapter to provide more background on the licensing system, collected existing and new advice on providing non-promotional material for the public on Prescription Only Medicines into a new chapter and added the individual guidance notes we have prepared on specific areas such as traditional herbal medicines and homeopathic remedies into an appendix."
The update is the third since the Blue Guide was first published in 1999. MHRA last updated the guide in 2005.
MHRA - Draft Blue Guide Third Edition published