Regulatory Affairs Professionals Society (RAPS)

Director of Marketing & Communications, Rockville, Maryland or Remote

General Summary

The Regulatory Affairs Professionals Society (RAPS) is seeking a Director of Marketing & Communications to join our team.

Essential Duties and Responsibilities

  • Develop and implement an integrated strategic marketing and communications plan that advances RAPS brand identity, broadens awareness of its programs and priorities, supports strategic goals/objectives, increases revenue and drives engagement
  • Lead the digital transformation of RAPS marcom systems and practices to increase efficiencies, improve data integrity and elevate communications capabilities, includes an emphasis on marketing automation, UX/UI and SEO/SEM
  • Establish and reinforce clear brand identity, positioning, and messaging
  • Develop and implement a strategic engagement strategy to grow audiences and facilitate an effective RAPS presence across all mediums to include email, RAPS website, electronic newsletters, social media platforms, blogs, RegEx, content marketing, etc.
  • Create marketing/public relations strategy which will allow RAPS leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences
  • Identify challenges and emerging issues faced by the organization and the regulatory profession at-large; identify internal/external communications opportunities and solutions, and develop and execute strategies to support them
  • Oversee development of all RAPS collateral including the “year in review”, marketing materials and electronic communications such as the RAPS website and social media; manage relationships with associated vendors
  • Develop a comprehensive, actionable campaign reporting strategy that leads with data and analytics to optimize performance and decision-making
  • Develop and implement monitoring and tracking systems to ensure RAPS can monitor trends which may positively or negatively impact the organization, its stakeholders, and the regulatory community
  • Oversee design and visual imagery used in communications and marketing materials to ensure proper positioning of RAPS brand identity and reputation
  • Oversee the day-to-day activities of the department including budgeting, planning and staff development

Requirements

  • 12+ years in a strategic marketing communications role, with an emphasis on making data-driven decisions and managing a diverse, hybrid (remote/office) team
  • Demonstrated success in marketing planning and strategy, marketing workflows, business process design, behavioral marketing, and data mining and analysis
  • Executive presence and dynamic professional style that inspires confidence internally and externally
  • Strategic thinker able to turn trends into opportunities to build member and customer engagement and drive business
  • Proven leadership skills and market research knowledge
  • Experience with current online media, SEO, web analytics and social media content development
  • Direct experience creating and managing email, automated marketing campaigns, advertising, social media
  • Excellent copywriting skills with proven results across different audiences to engage, educate, and motivate
  • Experience in developing and executing multiple, integrated cross-channel campaigns to meet marketing objectives
  • Experience that shows strategic, creative, and analytical thinking
  • Excellent internal/external communication and project management skills
  • Strong budget management and analytical skills
  • Sound judgment, ability to make tough decisions, keen negotiator
  • Strong, proactive, solutions-based approach to problem-solving
  • Collaborative, multi-tasker with an attention to detail who thrives working in a fast-pasted, dynamic environment
  • Proficiency with Microsoft Office, social media, email deployment systems, database management, and list selection/segmentation; Google Analytics, SEO/SEM competency
  • Familiarity with Marketo, Trello, Impexium AMS and Kentico CMS preferred
  • Association/nonprofit and/or regulatory/health-science experience preferred

About RAPS

RAPS is the leading international membership organization for regulatory professionals who are working to ensure the safety, effectiveness, and availability of healthcare products, including medical devices, pharmaceuticals, and biotechnology. We are dedicated to advancing the profession and providing the highest level of support, knowledge, direction, and standards to the regulatory community. Together we are making better healthcare products possible.

Location:

Office is in Rockville, MD. Fully remote and hybrid remote candidates will also be considered.

RAPS is an equal opportunity employer and is committed to cultivating and preserving the culture of inclusion and connectedness. We are able to grow and learn better together with a diverse team of employees. The collective sum of the individual differences, life experiences, knowledge, innovation, self-expression, and talent that our employees invest in their work represents our culture. We take affirmative action to ensure equal opportunity for all applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.

 

Interested candidates should submit a cover letter and resume to the Human Resources Director at hr@raps.org.

 

RAPS provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran, or disability status