Email Marketing Manager,Rockville, Maryland

Very prestigious health / Bio / Pharma, non-lobbying global organization headquartered in Rockville, Maryland has an immediate need for an Email Marketing Manager.  RAPS offers an extremely generous benefits package, 25 days PTO, ten paid holidays, office closure between Christmas and New Year’s, convenient to metro location, Metro Smartrip subsidy or free parking, Health Reimbursement Account, comprehensive insurance and 403b match.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The Email Marketing Manager will have very strong technical skills and will come from an environment where email drove acquisition growth. Specifically, the role will include managing and optimizing the email program using industry best practices, creative email design, and the application of data and analytics. The candidate will be responsible for the campaign process end-to-end, including list management and segmentation, HTML coding of emails, development of automation and trigger campaigns and tracking and deployment of emails using our current email software, Higher Logic's Real Magnet.

The ideal candidate will be highly proficient in HTML/CSS and have extensive experience with campaign management and analysis.

Responsibilities include:

  • Set-up, manage and deploy all email campaigns in support of RAPS’ events, certification, membership, education and other professional development programs, with a focus on the QA process to ensure effective rendering, functionality, personalization, and targeting
  • Enhance marketing automation capabilities to drive leads, engagement, and increased sales across all product lines 
  • Establish processes to comply with profile preferences, CAN-SPAM, CASL, and GDPR/ePrivacy
  • Collaborate with cross-company stakeholders on shared deliverables and timelines
  • Monitor industry best practices to enhance templates, improve testing/tracking, ensure the responsive design, and increase performance
  • Ensure integrations with AMS and other systems are working to ensure the transfer of appropriate data and metrics
  • Proofread emails for clarity, grammar, spelling and active links
  • Track and analyze campaign performance, provided suggested optimization protocols and report on sales revenue generated

EXPERIENCE AND EDUCATION:

Qualifications include:

  • 5+ years of email and web marketing experience
  • Advanced knowledge of HTML, UX/UI and content management principles
  • Expertise in marketing automation technology
  • Strong background with analytical and database tools and report creation
  • Experience that shows strategic, creative, and analytical thinking
  • Excellent internal/external communication, project management and copywriting/editing skills
  • Strong, proactive, solutions-based approach to problem-solving
  • Collaborative, multi-tasker with an attention to detail who thrives working in a fast-paced, dynamic environment
  • Familiarity with Google Analytics, Real Magnet, Impexium AMS and Kentico CMS preferred
  • Bachelor’s degree (preferably in marketing/communications) or a combination of education and experience which demonstrates the necessary skills and experience required for the position
  • Other formal training and/or demonstrated learning (certification or certificate) in digital marketing