The Regulatory Affairs Professionals Society (RAPS) is looking for a marketing communications manager to join its talented team!  The ideal candidate will be responsible for contributing strategy and execution of effective marketing campaigns that position RAPS as the “go-to” for regulatory professionals worldwide. The marketing communications manager works with the marketing and brand management teams to support and promote RAPS’ organizational strategy. As part of a dynamic marketing team, the marketing communications manager is an independent worker who is focused on outcomes and has strong organization and project management skills. The marketing communications manager prioritizes the needs of our customers and the organization in a quickly evolving environment.

The marketing communications manager works with analytics and reporting, and draws on critical thinking skills and experience, to make recommendations and execute marketing plans that resonate with our customer base. The position requires social media, emarketing and event marketing skills, plus experience working in automated marketing systems and CMS platforms.

The marketing communications manager works to understand the environment in which customers operate, anticipates their needs and identifies ways to improve the customer experience.

Position Title: Marketing Communications Manager (Full-Time)
Work Location: Rockville, MD
Metro Accessible: Yes

Duties & Responsibilities

  • Manage marketing and advertising for multiple educational product lines
  • Work collaboratively with product line managers to plan and execute outreach across multiple marketing channels, including: email, direct mail, print advertising, online advertising, cost-per-click (CPC) advertising etc., and work with team members to leverage social media and public relations outreach
  • Contribute to interdepartmental project teams to increase the effectiveness of marketing outreach
  • Evaluate market research, KPIs and analytics
  • Collaborate with operations, technology and content development staff
  • Develop and post social media; evaluate, report and make recommendations on analytics
  • Create content for RAPS.org that creatively communicates solutions and need for product; follow web writing best practices; optimize keywords for search engines
  • Cross-functionally collaborate to identify customer needs and opportunities
  • Critically measure and report on campaign ROI to senior management and provide constructive recommendations for future directions
  • Other job-related duties as assigned     

Required Skills/Technical Experience:

  • BA/BS, with 5-7 years of related marketing experience
  • Excellent copywriting, communications and proofreading skills
  • Pro-active, self-starter who identifies opportunities and can evaluate and present alternatives to challenges
  • Google Adwords certified a plus
  • Ability to:
    • manage projects, meet deadlines and multitask
    • work in a close-knit creative partnership with brand management team to generate workable concepts and ideas
    • work in a team environment and work collaboratively with other departments
    • oversee campaigns through the production stage to completion
    • analyze data and draw conclusions  

Education Requirements

  • Bachelor's degree preferred

Apply Now

Please submit cover letter, including salary requirement, along with your resume to:
Denise K. Baylor, PHR
Director, Human Resources
dbaylor@raps.org
301-770-2920, ext. 236