This article examines how technology can be leveraged to expand direct-to-consumer access to medications under the US Food and Drug Administration's (FDA) new regulatory pathway, which took effect in May 2025. Driven by unmet patient medical needs, shortages of healthcare professionals (HCPs), and technological advancements that can help reduce barriers to treatment, the FDA has introduced a new incremental NDA pathway that allows sponsors to propose alternative mechanisms to support appropriate medication access without the supervision of an HCP legally authorized to prescribe or administer the drug. This pathway has important potential benefits for branded prescription medicines, generic manufacturers, consumer healthcare companies, and most importantly, consumers or patients.