FDA Plans Study on Corrective DTC Advertising

The US Food and Drug Administration (FDA) is calling for a study on corrective direct-to-consumer (DTC) advertising and its impact on correcting misperceptions about a product's safety and efficacy for a given indication.

"FDA regulations require prescription drug advertisements to contain accurate information about the benefits and risks of the drug advertised.  When this is not the case, corrective advertising is designed to dissipate or correct erroneous beliefs resulting from a false claim," says FDA in the Federal Register posting.

FDA's two-phase study will look at message exposure, similarity of original and corrective ads and the length of time between exposure to the original and corrective ad.

FDA - Agency Information Collection Activities; Proposed Collection; Comment Request; Experimental Study: Examination of Corrective Direct-to-Consumer Television Advertising

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