MHRA: Agency Able to Clear 95% of Advertising Pieces within 5 Working Days in 2011
The Medicines and Healthcare products Regulatory Agency (MHRA) released data today indicating that they were able to clear, on average, 95% of advertising pieces submitted to the agency for vetting within their aimed-for time of five working days.
MHRA was able to clear all advertising pieces submitted to them during the months of May, July, October and December, but their average was brought down by their performance in February (91%), August (89%) and November (85%). The remaining five months were relatively average.
Advertising in Britain is regulated by MHRA's Advertising Standards Unit, which screens ads that go into medical journals, magazines, newspapers, television advertisements, internet advertising, and posters.